The W Series championship has today announced that Hard Rock International will be the title sponsor of the 2022 season-opening double header in Miami, USA, which is taking place this weekend.
W Series Miami presented by Hard Rock features two races in support of the Formula 1 Miami Grand Prix.
The double-header at the brand-new Miami International Autodrome, located around Hard Rock Stadium, kick-starts W Series’ third on-track season.
The season includes 10 Formula 1 support races across eight Grand Prix weekends – the most races that W Series has ever staged in a single season.
Catherine Bond Muir (Chief Executive Officer, W Series) said:
“W Series’ 2022 season will start with a bang in Miami, so Hard Rock – a brand which, like W Series, champions diversity and creating more opportunities for women – is the perfect title partner for our opening double-header as we continue to make lots of noise in the USA. As a massive Hard Rock fan – I love their food and visiting their venues around the world – I am delighted.
“Last year’s season finale in Austin – W Series’ first event in the USA – was spectacular, as our women racing drivers showcased their skills in front of 400,000 people across the weekend, creating incredible momentum we are carrying into the inaugural Formula 1 Crypto.com Miami Grand Prix. W Series Miami presented by Hard Rock will be the biggest event we’ve ever staged, and we’re humbled by the fantastic reception from fans and partners alike. We can’t wait for the racing to start.”
Hard Rock International is a brand built on diversity and has recently been recognised by Forbes Magazine’s Best Employers for Diversity.
Diversity, equity, and inclusion is a strategic pillar under the brand’s ‘Love All-Serve All’ motto, including programs that support diverse hiring and development for women.
Hard Rock International is one of the most globally recognised companies with venues in 68 countries in 253 locations
Hard Rock destinations are in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida, home to the world’s first Guitar Hotel, where its headquarters are located.
Tracy Bradford (President of Seminole Hard Rock Support Services and Co-founder of Seminole & Hard Rock Women in Leadership internal mentoring program) said:
“Hard Rock is honoured to support W Series and help kick off what’s certain to be an incredible season by serving as title sponsor during the inaugural Formula 1 Crypto.com Miami Grand Prix. As a brand that prioritises equity through our ‘Love All-Serve All’ motto, we’re proud to encourage women to showcase their skills and pursue their dreams whether it’s on the track or anywhere out in the world.”