The FIA has appointed automotive executive Natalie Robyn as its’ first ever CEO.
The appointment comes after FIA president Mohammed Ben Sulayem’s announcement last year when he was elected, stating that he wanted to introduce a qualified and experienced manager to make improvements to the operations and governance of the body. He also stated his intentions to improve the control of its finances, all of which have lead to multiple changes to the structure of the FIA.
Natalie has over fifteen years experience in the automotive industry, having previously held the role of CEO of Volvo Cars in Switzerland since January 2017 and multiple management positions at Daimler Chrysler and Nissan.
According to the FIA, she will ” be responsible for the successful operation and financial performance of an integrated and aligned FIA administration, as well as driving the overall strategy to deliver the leadership’s vision of reform the Federation”; She will be tasked with helping the FIA’s future growth, and expanding revenue streams to generate funds, where they will ultimately be redistributed and pumped back into the business.
Natalie is a citizen of both the USA and Spain and fluent in English, Spanish and French; she will be joining the FIA “in the near future” and based out of the institution’s Geneva offices.
Robyn said:
“I am delighted to be appointed the first ever CEO of the FIA at such an important and exciting time for the Federation.”
“I look forward to working with members, the senior leadership team and the President to deliver their vision of reform and growth with the involvement of all staff.”
Natalie Robyn New CEO FIA
Sulayem said;
“The appointment of Natalie Robyn as our first ever CEO is a transformative moment for our Federation.”
“Her extensive experience and leadership will be crucial to improving our finances, governance and operations.
“She has a proven track record of delivering diversification and growth, as well as developing executive leadership capabilities which will be an extremely valuable asset to the FIA and our members and I welcome her to the team.”
Ben Sulayem FIA President