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Williams have announced that the famous Pink Bunny will be part of the Monaco GP as part of a Livery enhancement.
The iconic bunny will be part of a spectacular Williams livery for the Monaco GP as part of a collaboration with partners Duracell.
We’re thrilled to collaborate with Williams Racing for this special occasion at the Monaco Grand Prix.
Daniel Sierra, Marketing Vice President at Duracell,
As a brand known for powering everyday life with cutting-edge technology, we are excited to bring our next level of power to the world of Formula 1 and beyond, showcasing the enduring spirit of our Duracell Bunny on the streets of Monaco, and the extraordinary power of Duracell Optimum – a battery so powerful it’s used by a Formula 1 team
The partnership will be used to showcase Duracell’s new innovation, Duracell Optimum.
The partnership will also coincide with a new TV- commercial campaign, featuring the the iconic Duracell bunny unlocking the next level of performance to match the high performance of the Williams Racing Team.
Williams Racing is excited to be giving the Duracell Bunny his first taste of Formula 1 in Monaco, uniting an iconic symbol with an iconic racetrack, Seeing him speed through the famous tunnel and around Casino Square on the FW46 will be truly memorable and we look forward to racing with the power and energy that Duracell Optimum represents.
James Bower, Commercial Director, Williams Racing
We are always looking to bring innovation to our partnerships and this special Monaco design is a perfect example of that
The special livery enhancement, follows on from other special liveries, including the Williams x Gulf Fan Livery campaign, which saw the fans the Bolder the Bold livery that was used in three Grand Prix’s in 2023.
Duracell joined Williams in 2022, uniting two brands driven by performance and cutting edge technology.