British beauty brand Charlotte Tilbury has made history by becoming the first female-founded brand to partner F1 Academy.
French racer Lola Lovinfosse, who returns for a second F1 Academy season, will drive the car.
The special livery will be a crimson and rose gold emblazoned with the beauty brand’s ‘Hot Lip’ icon in a variety of lipstick shades and Charlotte Tilbury’s empowerment mantra ‘Makeup Your Destiny!’.
Its the first beauty brand to sponsor F1 Academy and is also the first female-founded brand to do so.
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The F1 Academy 2024 partnership will see Charlotte Tilbury spotlight the academy’s 15 young female drivers, all aged 16-25, and their careers and achievements, to raise more awareness about the opportunities the sport has to offer women.
Charlotte Tilbury MBE, president, chairman, CCO, and founder of Charlotte Tilbury, said: “My brand was created for everyone, everywhere, and as a female-founder, I’m thrilled that we’re the first ever beauty brand to support these powerhouse drivers through our partnership with the F1 Academy.”
“Motorsport has a huge female following, and the drivers of F1 Academy are already increasing representation and diversity in the sport. With this partnership, we will use our global platform to elevate this new generation of fearless young female drivers, and open up the traditionally male-dominated world of motorsport to even more talented young women.”
F1 Academy its to solidify its place in 2024
F1 Academy Managing Director, Susie Wolff said it is a “huge privilege” to partner with a brand with values similar to its own.
“I want to thank Charlotte for believing in our mission and enabling us to reach a new audience of young women to showcase the opportunities available to them in our sport. Our message to them is simple: dare to dream.” she said.
After a successful first year in 2023 Wolff will hope to solidify F1 Academy on the motorsport calendar and attract more sponsorship deals.
For the 2024 season, all ten F1 teams are set to support one driver each who will have the team’s livery on their car. The remaining five drivers are to be supported by other partners.
The 2024 season will take place exclusively on select F1 weekends, joining F2 and F3 as part of the support bill.
The partnership follows a trend in recent years with a growing number of beauty and motorsport crossovers.
Last year Puma hired acclaimed rapper and frequent fashion collaborator ASAP Rocky as a creative director for its F1 arm.
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Get 10% off all official F1 Merch at TheRaceWorks.com using code ‘EF1‘ at checkout.