Want handmade Formula 1 fits that go with any outfit?
Want merchandise that doesn’t break the bank?
Want to support a small business?
Then check out Fifth Gear Garms.
In this series ‘Talking with Tatum‘ I’ll be interviewing my favourite Formula 1 small business owners, brands and creators.
Celebrating a year of success, this Formula 1 clothing brand is taking social media by storm, whilst simultaneously taking over our wardrobes..
The People Behind Fifth Gear Garms
But who are the brains behind the operation?
Zoe Barrett and Jordan Wilson-Pearce are quite the duo behind this up and coming brand.
A hobby which started in lockdown, quickly become a well-established business.
The couple spotted a gap in the market when “social media went nuts” for their own F1 inspired clothing.
Unknowingly by combining their love of design with the need for subtle, wearable F1 merch they had a successful business idea just waiting to happen.
And in 2022 Fifth Gear Garms was born.
Bang For Your Buck
2500 orders later…
What’s the secret?
Fifth Gear Garms makes motorsport fashionable at half the cost.
We all want to rep our favourite driver/team but we can’t all afford to splash £50 every time we want a new F1 shirt or £100 for an official hoodie from our favourite team..
But what if you could get handmade and uniquely designed clothing that doesn’t cost a pretty penny?
For as little as £19.99 you can get your hands on a t-shirt, designed and handmade by Zoe and Jordan themselves.
Quality and value for money, all in one place.
What Will You Add To Your Wardrobe?
Fans fully immerse themselves within Formula 1, far beyond just watching the races. From merchandise to social media, “motorsport is more than just a sport-it’s a lifestyle.” A lifestyle which Fifth Gear Garms are certainly making look good.
Fifth Gear Garms are helping bridge the gap between style and team support by creating “subtle designs that everyone can wear to support their favourite team or drivers.” Because let’s face it not all of us look good in McLaren orange…
But now you can shop for clothing that encompasses the “art, beauty, and design of motorsport in a fashionable, understated way”.
Why only support your favourite team, when you can show support and look good doing it!
“We want our products to ensure that whether you’re on the sofa for lights out, or at the track—you can feel like a winner!”
If Zoe had to pick 1 staple piece it would be the ‘Mini McLaren Car 1993 Embroidered T-shirt‘. Whilst Jordan would opt for the ‘Mini Mercedes-AMG Safety Car 2022 Embroidered T-shirt‘.
Both solid choices but if you ask me, the ‘Lewis Hamilton 2023 Embroidered Helmet Sweatshirt’ will always be my go to!
But which item will you add to your basket?
Support Small
Supporting small doesn’t always require you to spend your money, it can be as simple as resharing a social media post.
But if you are looking to make a purchase, then perhaps it’s time to think smaller.
Small businesses provide motorsport fans with alternative options, often at half the price of official merchandise.
But it’s not only cost, it’s the customer experience. When you buy from a small business you know your order makes all the difference. You may even know the face, story and mission behind the brand.
When you buy ‘small’ your order is personal and so is the service.
In the world of motorsport, small businesses like Fifth Gear Garms, are run by motorsport fans and that’s where the magic happens.
Fans know what fans want, because they’re part of the Formula 1 community.
If you want to get inside the heads of your ideal customer…be the ideal customer!
Want A Fifth Gear Garms Exclusive?
P.s Want a cheeky exclusive?
Come on, we all love a cheeky exclusive, and I’ve got one for you.
Make sure you keep tabs on Fifth Gear Garms because…
Bucket hats are making a summer comeback.
The highly requested white sweatshirts are coming.
New graphic circuit tees are being dropped.
Oh and did I mention, baseball caps could be on the way!
So keep your engines running motorsport fans, because you do not want to miss it…
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Get 10% off all official F1 Merch at TheRaceWorks.com using code ‘EF1‘ at checkout.