Who knew Formula 1 could smell so good?
Yes I said smell.
Majestic melts has made the paddock smell better than ever.
And whilst their not top of the leader board this season, McLaren certainly takes top spot on the wax melts podium.
Unsurprising considering Jess Ward, founder of Majestic Melts is a huge Lando Norris fan.
In this series ‘Talking with Tatum’ I’ll be interviewing my favourite Formula 1 small business owners, brands and creators.
It Makes Scents
Majestic Melts started during lockdown, the time when all great business ideas seemed to come to light.
What started out as a regular wax melt business quickly transformed after Jess spotted a gap in the market.
After unsuccessfully trying to purchase Formula 1 wax melts, Jess knew she was on to something.
And Majestic Melts as we know it, was born.
Jess’s ‘do it yourself’ attitude combined with her love for Formula 1 means you now have a one stop shop for all your Formula 1 gifts.
Gifts for your Formula 1 friend who has everything.
Gifts for your Formula 1 obsessed girlfriend.
Gifts for you.
Now I know it’s too early to say the C word.
But…
Christmas is just around the corner.
So keep your eye out because last year’s sold out Formula 1 wax melt advent calendars are making a comeback!
It really is the perfect way for fans to countdown to the holidays. Aka it’s time to think about a 2nd calendar.
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Get 10% off all official F1 Merch at TheRaceWorks.com using code ‘EF1‘ at checkout.
Melting Hearts
But Majestic Melts is not just in the money making business.
It’s in the community building business.
Jess has successfully built a community of likeminded fans who she engages with on TikTok and Instagram. Through behind-the-scenes content of the entire creative process and staying on top of the latest trends, Jess has created authentic short form content that shows off her business to its full potential. Whilst continuing to show off her charming personality.
Social media has allowed this virtual business to take off. The open dialogue Jess has with fans means as a founder she can directly engage with customers and get immediate feedback on new products.
As a result a line of new products have landed, included carpet freshner and even stickers.
And a little birdy tells me home fragrants are on the way…
“One of the most rewarding aspects of running my business is seeing the joy and excitement my products bring to customers. From helping to break the news of a trip to Silverstone to seeing collections of our melts displayed on desks, it’s clear that F1 fans truly appreciate the effort!”
It’s Not Easy To Smell This Good
But running a small business is no easy feat.
So what can you do to help?
Well it’s not all about splashing the cash.
Why not recommend to a friend.
Or give their socials a cheeky like and share!
As fans we are incredibly lucky that small businesses are creating unique products that don’t break the bank.
Jess has a great understanding of the role small businesses play and is committed to providing fans with an alternative way to enjoy Formula 1, without a hefty price tag.
Melts start at just £3, meaning there really is something for everyone.
And whilst you’re adding melts to your basket, why not jazz up your phone case with Formula 1 stickers for less than £2.
Well…
What are you waiting for?
Majestic Melts is a pit stop you certainly want to make!
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Get 10% off all official F1 Merch at TheRaceWorks.com using code ‘EF1‘ at checkout.
Check out the first article in the series, Fifth Gear Garms: Talking with Tatum for affordable, wearable merchandise.